Redesigning AWR – A New Beginning

Digital Marketing Training –

We started Advanced Web Ranking 15 years ago. Back in 2003 there wasn’t a good solution to track search engine rankings, so the desktop application that we launched back then had an instant success. We discovered a great community of like-minded people, and with their help, we created a tool that people relied upon for their everyday SEO needs.

Ten years later, many things had changed. In 2013, people needed access to their ranking data remotely. Plus, they were no longer willing to spend their time tracking the data, but rather analyzing instant results. That’s the reason why we built AWR Cloud. And it changed everything.

Fast forward to 2018, things have changed again. Complexity is no longer valued. Simple and powerful are now the most important things. People want apps that solve their problems in the easiest way possible. They want apps that are fast and a pure joy to use, apps that are scalable and can grow with their increasing needs.

So about four and a half years after we first launched AWR Cloud, it’s time we reinvent ourselves again, by creating a better AWR. Only this time we’re focusing on the core of our business: rank tracking.

Over the last months, our product and engineering teams have been focusing their entire attention on rebuilding the user interface from scratch. The new AWR lays the foundation for the future of our platform, is remarkably fast and easy to use, and redefines reporting for SEO agencies.

It’s a truly UX vision that delivers a unified and consistent user experience throughout the platform. We call it simply Advanced Web Ranking or AWR.

What’s new?

It’s fast

The new version has been redesigned completely with speed and usability in mind. It employs the latest web technologies for a smooth and user friendly experience.

It’s easy to use

The rankings are now front and center. The reports help you get true insights about your keywords and search results. The tool no longer feels like it’s been built by technical people for technical people. It’s been rebuilt from scratch for marketers. SEO marketers.

It has newly redesigned reports

You’ve always wanted to be able to create custom reports that show only the data you needed. Well, now you can. Because you can now build your dream reports with just the widgets you need, in a simple and very easy to use WYSIWYG editor.

And you know what the best thing about the new reports is? They are live, updated in real time. This means you’re no longer looking at an outdated, read only report. Now you get to see the data in real time and select the date range you need. It’s like you can design your very own AWR the way you need it.

And all this thanks to the powerful and scalable new API that the application is centered around, that will allow us to improve the platform for years to come.

Since we’re now focusing exclusively on rank tracking, the application menu has been completely redesigned around it. We removed the Links and Social sections, but we kept the ability to connect your Google Analytics and Google Search Console accounts to get official data from Google in your reports.

What if I’m not ready to switch yet?

Change is hard for most of us. Imposing change on other people is even harder. That’s why we decided to keep the current version of AWR Cloud for all existing customers and offer the new version as an option. This means that you will still be able to use the current AWR Cloud for as long as you want and we’ll make sure you will get the same great service you received from us so far.

The good news is that all existing customers will get free access to the new version. And since both versions share the same backend infrastructure, you can access your ranking data in both versions at the same time. This way, you can decide which one is best for your needs, at your own pace.

What’s next?

We’re releasing the new AWR in beta today. But this is just the beginning. It’s the foundation for the future of our platform and we’ll be constantly adding new things to it.

We’re building this for you and the most important goal for this redesign was to make it easier to solve your day to day SEO needs. So why not give it a try now and let us know what you think?

Thanks for all your feedback along the way. We’re always listening and we’ve built plenty of it into the redesign.

The post Redesigning AWR – A New Beginning appeared first on AWR.

Redesigning AWR – A New Beginning
Source: Digital Marketing Training –

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